Thursday, August 20, 2009

Internal AP Document Describing their Online Content Strategy Leaked


As I wrote a few weeks ago, the Associated Press is planning to launch a new online licensing scheme designed to make sure they get paid when their content gets posted online on blogs and other sites.

The document describes AP's effort to store and track all of their content internally, track its use online through their own licensing technology, and look for unauthorized uses using web robot crawlers. It also has some analysis of the roles sites like Wikipedia, Google News and Twitter are playing in the current news environment.

If you're a puppy-dog content-provider wondering what the big dogs are thinking vis-a-vis intellectual property, it might be worth a read.

Of course, if the AP used DocMonk to distribute their confidential memos, they'd probably have better luck keeping their secrets secret. Just sayin.

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